Kyle operates a "Website Landlord" business model, which he developed after generating $6,000 from an old friend with a screencast, despite never earning money online before. Six years later, his company generates around $104,000 monthly with minimal overhead, requiring only 1-2 hours of daily work. His model involves identifying supply and demand gaps online, building simple niche-specific websites, and then "renting" the generated lead flow to local business owners.
The core of the business involves creating generic websites (e.g., "junk removal Austin, TX") that are optimized for local SEO using content and backlinks to rank on Google's first page 📈. Once a site consistently receives calls, Kyle offers a one-week free trial to a relevant local business. Calls are routed via a tracking number, providing concrete proof of leads without requiring credit card information or contracts upfront. After this trial, if the business sees value, a flat monthly fee is negotiated. Kyle emphasizes this flat-fee model for its simplicity and passive nature, avoiding complex lead auditing.
This business is exceptionally passive 🏖️. Once a website is built, ranked in a low-competition niche, and a client is onboarded, maintenance is minimal. Kyle estimates only 1-2 hours of work daily, even with over a hundred clients, primarily dealing with payment follow-ups. Overhead is remarkably low, about $25 per site monthly (hosting, URL, tracking number), making it a low-risk venture compared to traditional real estate. Clients benefit from high-intent leads, experiencing an immediate return on investment without the gamble of conventional marketing. The market offers vast opportunities, with millions of niche/city combinations to explore 🚀.
Kyle uses basic tools like WordPress (or Weebly for beginners) for website building, Call Rail for lead tracking (providing call recordings and "whisper messages" to clients), and Ahrefs or Mangools for niche and competition research 📊. His strategy prioritizes the "lifestyle business" model, valuing time freedom 👨👩👧👦 and sufficient income over hyper-growth, promoting long-term client relationships by offering immense value at a sustainable price. This creates trust, aligns incentives, and ensures a consistently passive revenue stream.